Online reputation management is something that is extremely near and dear to ReputationDefender. We live in an age where reputation is a deciding factor in building long lasting and lucrative business relationships. Not only that, companies are taking to online reputation management techniques to profile potential employees. In other words, personal online reputation management is a force to be reckoned with in the job market. With that said, it’s important for both companies and individuals to take care and work consistently on their online reputation in order to be more successful. Now, you may be asking yourself, “How can I, the average entrepreneur or a small Mom and Pop shop with little to no budget for online reputation, build it in such a way that I can harvest a following and bring in more business?” Excellent question and one which we will certainly answer in this post. While the ideal would be to hire professional and experienced online reputation management firms, there are some things you can do to get you on the right path. Let’s take a look, shall we?
1 . Get creative on social media
Social networks can be the greatest catalyst for new business when used correctly. Each social network offers up something that makes it different from the rest. Knowing their strengths is definitely going to help you boost your online reputation. Here are just some of the benefits of the most popular social networks.
- Instagram: You can use the image sharing giant to promote picture contests through hashtag campaign. Additionally, you can build alliances with social media influencers who go with the company’s values so they can promote your business on their profile.
- Facebook: Creating original and insightful content about the industry your business is in can help boost reputation considerably. However, having a blog can be time-consuming and requires patience to set it up. That’s where Facebook becomes your go to content sharing platform. Through it, you can comment on industry leaders’ posts with your thoughts and suggestions, or you can post your content and share it with your followers.
- LinkedIn: You can’t boost your reputation unless you have a professional profile. Instagram and Facebook are great to have more interaction with followers and clients, but LinkedIn is where you want to be in order to create business relationships that can help your company grow.
2. Keep tabs on review sites
One of the first things you must do once you start a business is to make sure you register it on all the major review sites. These types of pages are where clients go to when they want to express their feelings about a business, especially if they are not satisfied. You should check review sites to see what people think about your business and what you need to do to improve it. Likewise, you may also find some negative comments that need to be taken care of immediately. Online review sites are helpful for online reputation because they give the client a real place to contact a company, one which is visible enough for others to either defend the company or agree with other clients. You should encourage your customers to give you feedback as much as possible. You can do this by offering a gift or lower price on their next purchase.
3. Deliver on what you promise
Companies make a lot of promises to their clients and they must make sure they keep them. Online reputation and honesty go hand in hand. Whenever a business fails to deliver on what they advertise, you can bet clients are going to go online to vent and shatter the credibility of the company. If you are not one hundred percent sure you can live up to the hype you create, then reconsider what you are offering. The more you can satisfy the needs of your customers the better your chances of increasing your online reputation and therefore, the higher the chances of bringing in new business.
Online reputation is key to the success of any business in 2017. Without it, a business will be hard pressed to gain new customers and increase their profits. As far as entrepreneurs and small businesses go, they might not have the capital to invest in online reputation management firms. That fact, however, does not excuse them from doing their part to make sure they grow their reputation on the internet. First off, they need to use social networks to their advantage. Secondly, they should claim the business on review sites. Finally, a business must ensure that they deliver on the promises it makes to clients. A company doesn’t need a large firm to help them do the previous three things; they can easily do them on their own while they grow enough to have the capital to hire the big boys.
* Featured Image courtesy of Unsplash at Pexels.com