3 Ways Online Reputation Management Works For Your Brand

3 Ways Online Reputation Management Works For Your Brand

Companies today are facing a steadily increasing online community, with lots of information being shared all the time. What people say about your brand or business online will make the difference between making money and losing market share to your competition. Online Reputation Management (ORM) offers you great tools that will ensure a fair view… Continue Reading

The Basics Of Online Reputation Management

The Basics Of Online Reputation Management

Online Reputation Management (ORM) can take a number of forms, but it all comes down to one thing: showing the online world a positive image. ORM relies on quality content that gets placed prominently on a Search Engine Results Page (SERP), which will show people the good parts of your business or public persona. The… Continue Reading

Can You Remove Negative or Embarrassing Content from Search Results?

Can You Remove Negative or Embarrassing Content from Search Results?

With an incredible 77% of businesses admitting to Googling any potential employee before hiring them, maintaining a positive image online has never been so essential. Whether it’s a bad review or just an embarrassing old photo, it’s all too easy for negative content to appear alongside your name or brand in online search results. Is… Continue Reading

5 Top Tips for Dealing with Negative Content Online

5 Top Tips for Dealing with Negative Content Online

For everything from massive brands to single individuals, online reputation is essential. Whether its customers searching for your service, or employers deciding if they want to hire you; the prominent presence of negative or embarrassing content among search results can have a disastrous impact on people’s opinions. Here are five top tips to help neutralise… Continue Reading

Facebook Is Cracking Down on Revenge Porn With New ‘Photo-Matching’ Tools

Facebook Is Cracking Down on Revenge Porn With New ‘Photo-Matching’ Tools

After being at the centre of a revenge porn scandal involving the US Marines, Facebook is taking steps to help users combat the problem. In April, the social media giant unveiled a new, streamlined reporting process as well as advanced ‘photo-matching’ technology that will automatically block previously reported images. Revenge porn, the non-consensual posting of… Continue Reading

Ransomware: Protect Yourself Against the Latest Malware Trend

Ransomware: Protect Yourself Against the Latest Malware Trend

Ransomware is a denial of access (DOS) malware that holds computer files and/or the entire hard-drive hostage until a ransom is paid. Some early versions merely locked the screen in a way that was not hard to undo, but the latest ransomware use encryption making it almost impossible to recover the affected files. In 2015,… Continue Reading

How GDPR Could Improve Your Online Reputation

How GDPR Could Improve Your Online Reputation

The GDPR (General Data Protection Regulation) is a new collection of personal data protection laws due to be implemented by the EU next year. The improved security and consumer empowering principles behind the GDPR could go a long way towards letting individual people gain greater control of their personal information online. This improved empowerment could… Continue Reading

Top 5 Reasons Blogging will Enhance your Online Reputation

Top 5 Reasons Blogging will Enhance your Online Reputation

With 66% of consumers influenced heavily by content online and 80% of employers admitting to Googling job candidates before inviting them to interview; online reputation has never been more essential. There are many different strategies that can help you maintain a positive reputation. One of the most valuable methods is blogging. A blog can be… Continue Reading

How to handle outside attacks on online reputation

How to handle outside attacks on online reputation

Page 1! Trending! Top profile! Being popular! Getting to the prime positions of social media networks and search engine results pages seems to be the only thing that matters to companies and individuals looking to make it big nowadays.  The digital age in which we live in has caused this constant search for preferential placement… Continue Reading

Do college students need more online privacy education?

Do college students need more online privacy education?

Starting college is always a great feeling: after a long and, it is ok to accept it, sometimes dreary and challenging childhood, being ready for college is perhaps an individual’s first major achievement. Indeed, it is a big step. And every big step involves a much greater sense of responsibility, freedom and, most importantly, independence… Continue Reading