How GDPR Could Improve Your Online Reputation

How GDPR Could Improve Your Online Reputation

The GDPR (General Data Protection Regulation) is a new collection of personal data protection laws due to be implemented by the EU next year. The improved security and consumer empowering principles behind the GDPR could go a long way towards letting individual people gain greater control of their personal information online. This improved empowerment could therefore have a massive positive impact on your online reputation.

What is the GDPR?

GDPR is an improvement and consolidation of previous European wide data protection laws. GDPR will demand stringent accountability from any business that takes personal data from its customers, and applies heavy penalties to any company that fails to comply.

How Does this Affect Your Online Reputation?

A key aspect that will impact individual users is the principle called ‘The Right to Be Forgotten’. The Right to Be Forgotten is a legal precedent set by European Union Courts in May 2014.

It came about following a legal case where Spaniard Mario Costeja Gonzalez asked that a personally embarrassing news report from 1998 be removed from a website. Gonzalez argued that the article, referring to some prior financial troubles, was no longer relevant and the court agreed.

Previously, courts haven’t always ruled in favour of people’s right to be forgotten. However, the GDPR is a major step forward. The capacity to have a certain say in what information is being posted online will help individuals manage their online reputation more effectively. This means embarrassing old content, images, or articles won’t have to haunt you forever.

How Else Does GDPR Impact Individuals?

GDPR gives individuals far greater control over how companies store their personal information. Personal data includes everything from your date of birth, to even your IP address.

While previous data protection laws held businesses to account over how they stored and used information, GDPR introduces the right to data portability. Data portability means you can demand information be provided in electronic format within a reduced timeframe of one month. Therefore, businesses now have to respond faster and more efficiently to consumer requests.

Does GDPR Apply to the UK?

Despite some confusion, the UK government has confirmed that the EU GDPR will continue to apply to UK businesses, even after they have left the European Union.

Altogether, this vastly improved legal framework will keep data safer and improve how individuals can control their own reputation online.

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