Page 1! Trending! Top profile! Being popular! Getting to the prime positions of social media networks and search engine results pages seems to be the only thing that matters to companies and individuals looking to make it big nowadays. The digital age in which we live in has caused this constant search for preferential placement and the exposure that comes with it. Getting to the top of the totem pole really comes down to a handful of things. You’ve got search engine optimization, advertising, content creation, promoting others’ products and profiles, and online reputation management to name a few. Of all the previous ways to get to the top, it is online reputation management (ORM) which is perhaps the most effective and at the same time most fragile aspect.
A great ORM strategy can help you immensely to get to the top, but it takes a lot of hard work. Companies know this, and some try to take a shortcut to the first places of rankings and results. Sadly, said shortcut often means resorting to some very unethical practices, one of which is trying to damage the competitions online reputation so that theirs can climb. They seem to have no disregard for how much they can hurt other companies, as long as they get to the top. ReputationDefender is here to give you some insight into what your company or you as an individual must be on the lookout for and what measures you should take not to let your reputation get tarnished by haters.
Negativity from out of nowhere on your networks
Those looking to bring you down a notch will take to social networks to do so. They will attack your reputation by filling your comments section with a steady stream of negativity that is not normal. The observations that you will see are often ambiguous, and they don’t mention any specific quarrel with the company. An angry customer will surely provide a detailed description of what went wrong and express why he or she was offended by the grievance. A person posing as a client will usually post a generic rant, but will not delve into specifics.
So, what’s the solution? It’s a rather simple one, but at the same time, it can be a little tedious. You have to be on the constant lookout for negative comments on your social networks and monitor the frequency with which they happen. If they come from the same person great, but you can also be sure that someone looking to harm your reputation will go as far as creating several profiles in order to show discontent with your brand. Once you detect the negative comments, you can filter out the ones that are real from the ones that are fake. This can be achieved by getting back to the person internally (email, inbox message, direct message, etc.) and asking them to give you specific information on an order so that you can track what went wrong. Haters will surely not answer or they will make up excuses for not having the info. As soon as you filter the comments, take to your social networks to update your followers on the status of the complaints and point out how you found out someone posted a fake comment which was intended to cause harm.
ill press on other sites
Another thing haters will tend to do is talk bad about an individual or a competing company. They will take to their own blogs or post negative information on review sites. Even if what they say is completely ridiculous or has no ground to stand on, it will still create doubt and curiosity in those who visit those sites. Unfortunately, we live in a society where slander and lies are taken as truths when they are presented in a convincing manner. However, there is a way to deal with it.
Search engines have an option that allows anyone to create alerts for different things. A company or individual who wants to know who is talking bad about them can set up an alert to send a notification anytime the company or individual’s name come up in content posted online. This will take all the work out of having to go to every single review site and competitor’s blog to see what they are posting about you. As with the case mentioned a while back, you can deal with this type of bad press by contacting whoever posted the content and getting to the bottom of the situation. And as before, update your followers on any developments. The other thing you may want to do is post on those sites where there is negative information what you found out and that the claims made are false.
You may be thinking that two things are not enough to hurt one’s online reputation. You are wrong, my friend. Any negative press will be able to create a dent in your reputation which could turn into a huge hole beyond repair.
* Featured Image courtesy of Skitterphoto at Pexels.com